How to Write Emails That Get Clicks (Affiliate Marketing Guide)
You’ve built your email list… great!
But now comes the real challenge:
Getting people to actually click your links.
Here’s the hard truth: most people don’t read boring emails.
If you want to turn subscribers into buyers, you need to learn how to write emails that grab attention, create curiosity, and drive clicks.
In this article, you’ll learn step-by-step how to write emails that get clicks, especially for affiliate marketing.
📬 Why Email Clicks Matter
Clicks are what turn an email from “just read” into “money made.”
More clicks = more traffic to your affiliate offers = more potential commissions.
You can’t control who buys—but you can control how well you earn that click.
🧩 The 5 Key Parts of a Click-Worthy Email
1. Subject Line (Get It Opened)
Your subject line is the gatekeeper.
If it doesn’t spark curiosity or promise value, no one will even open your message.
✅ Tips for great subject lines:
- Use curiosity: “The email I didn’t want to send…”
- Add urgency: “Only 24 hours left…”
- Ask questions: “Are you making this mistake?”
- Keep it short: under 50 characters
🔥 Pro Tip: Use emojis sparingly to stand out in inboxes.
2. First Line (Get Them Hooked)
Most people preview the first line before opening.
Use this space to pull them in with:
- A surprising fact
- A bold claim
- A personal story intro
- A quick question
Example: “I almost gave up on affiliate marketing… until I learned this one trick.”
3. The Body (Build Interest)
Keep it:
✅ Conversational
✅ Short sentences
✅ Easy to skim
Use formatting like:
- Bullet points
- Bold key phrases
- Short paragraphs (1–2 lines)
✅ Add value:
- Teach something
- Share a quick win
- Tell a story with a takeaway
And don’t be afraid to get personal. People click when they feel connected.
4. Call to Action (Tell Them What to Do)
Don’t make people guess what to do next.
Use one clear CTA like:
- 👉 “Click here to get the free training”
- 💡 “Watch the quick demo now”
- 🚀 “Start your affiliate journey here”
Make your links stand out by:
- Bolding them
- Placing them on their own line
- Repeating the CTA twice (top and bottom)
5. The P.S. Line (Reinforce the Click)
Many people skip to the bottom—so always include a P.S. with your CTA.
P.S. This is the exact system I used to make my first commissions. Click here to check it out
🧠 Bonus Tips to Boost Clicks
✅ Use cliffhangers in multi-email sequences
✅ Test different subject lines and see what gets the best open rates
✅ Share personal results, insights, or short testimonials
✅ Use urgency, but be honest
✅ Send consistently—people buy from who they trust
✉️ Simple Affiliate Email Example
Subject: The “lazy” way I made my first sale
Body:
I’ll be real—I didn’t want to post on TikTok, blog every day, or cold message strangers.But I found a shortcut: a plug-and-play affiliate system that does 90% of the work.
I still had to show up. But once I plugged in, it all clicked.
You don’t need to be an expert. You just need to follow the system.
- Dennis
P.S. This system is what helped me finally earn online. See it here
Final Thoughts: Get More Clicks, Make More Sales
If you’ve taken the time to build your email list, don’t waste it with weak emails.
- Write like a real person
- Keep it simple and engaging
- Lead people toward one clear action
Clicks are the first step to commissions—so make every email count.